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Intercultural Marketing & Communication for product launch


  • Gain deeper insights into your audience demographics and preferences to tailor your productions for maximum engagement.

  • Develop a comprehensive strategy aligning your artistic vision with targeted messaging, ensuring your initiatives resonate effectively with your intended audience.

  • Achieve a meticulously crafted plan encompassing both traditional and digital channels, ensuring your message reaches far and wide.

  • Elevate the visual appeal of your brand and productions with our expertly designed digital assets and print materials, creating a cohesive and memorable aesthetic.

  • Leverage the power of online platforms with strategically planned and executed digital advertising campaigns on Google AdWords and various social media channels, expanding your reach and engagement.

 Grant Writing

  • Resources Development (including grant writing and fundraising)




  • Brand persona 

  • Logo Creation and Visual Carriers 

  • Brand Manual


Hi, I'm Cherine! Fluent is fueled by my passion for cultural entrepreneurship.

With an MA in Intercultural Communication from Royal Roads University and over 15 years of hands-on experience managing cultural products in Canada and the SWANA region, I’ve established a boutique agency that specializes in intercultural communication, marketing, and cultural management for non-profit arts and culture organizations in Canada. 

In the contemporary landscape, arts and culture wield significant influence in reshaping attitudes, offering perspectives, and influencing behaviours. As you contribute your part, I stand ready to connect you with your desired audience(s).



You wrote a grant application and you'd like to make sure you've done a great job explaining your project?
You have an amazing project, but for some reason, you cannot reach your target audience?
you are about to launch your project and you'd like to brainstorm and/or discuss a couple of marketing strategies you have in mind?


Massive scar era 

Egyptian Canadian Alternative Metal with Egyptian music influences.

Tara Cheyenne Performance

The preeminent dance-theatre force and sought-after choreographer in Vancouver and beyond.

Shobra El General (Egypt/France)

Egyptian popular music : Mahraganat, rap, trap, electro-shaabi

Theatre Terrific

Theatre Terrific Theatre Terrific pioneers inclusive opportunities for artists of all abilities to develop performance skills and collaborate in the production of theatrical works.

SNAFU: Dark Traveller


​SNAFU artists create live theatre, puppet theatre, and dance theatre in Victoria, BC Canada.
​We also tour across Canada to theatres and festivals. This performing arts company also collaborates with William Head on Stage Prison Theatre (WHoS).

SNAFU logo w tagline WHITE 2018 copy.jpg
Creative Users Projects

Creative Connector is an online directory for Deaf and disabled creatives to find community and opportunity and for producers and organizers to discover disability-led talent in the arts.



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